The Marketing Hub Presents

MARKETING
ARENA

Where insights are tested. And decisions begin.

One full day. Greece's senior marketing community. The industry's hardest challenges, debated live, grounded in real local data, and decided together. Marketing Arena is where the conversation stops being comfortable and starts being useful.

Date30 June 2026
LocationΦΙΑΤ | Αθήνα
FormatFull Day · 10:00–16:00
AudienceSenior Marketing Leaders
Secure Your Seat See the Format
Two challenges enter the Arena
Round 1
The Value Challenge
Cost center or growth driver? How do you prove marketing's worth?
Round 2
The Capability Challenge
Do we have the resources and the people to deliver what business demands?
Real
conversations.
Real cases.
Real impact.
Why attend
WALK IN WITH
THE QUESTIONS.
WALK OUT WITH
THE ANSWERS.

One day that will define how you plan the year ahead.

01
A position, not just a perspective
Every debate ends with a verdict. You leave knowing where the room, Greece's senior marketing leaders, actually landed. That's rare. And useful.
02
The peers worth spending a day with
The room is built for senior marketing leaders, people navigating the same pressures, at the same level. Expect conversations you don't usually see.
03
Data that actually reflects your reality
Every debate is grounded in Marketing Pulse 2026, built on what Greek marketing leaders are facing right now. Not only global benchmarks. Not borrowed research.
04
Clarity on what to do next
The Arena produces real output. You leave with specific shifts, not a long reading list.
The format
NOT A CONFERENCE.
AN ARENA.

At Marketing Arena, we don't debate each other. We debate the challenges, together. Two Arena Rounds form the spine of the day. Each one opens with real data, moves into structured debate, and closes with a verdict.

What follows each round deepens the thinking and puts it to work. Every element is designed to move from insight to action, and from conversation to direction.

01
Arena Rounds
The centrepiece of the day. Two rounds of live debates on the most pressing challenges in Greek marketing, grounded in Marketing Pulse 2026 data. Opposing perspectives, audience participation, and a verdict the room reaches together.
02
Arena Labs
Following each Round, participants join a structured knowledge workshop built around the debate topic. Focused, practical, and designed to turn the round's tension into actionable output.
03
Open Tables
Running in parallel with the Labs, Open Tables bring the rest of the room into small self-selected groups, each one digging deeper into the questions the Round just raised.
04
The Final Round
The day closes with a synthesis of debates, Labs, and Open Tables. The key shifts for marketing in Greece, agreed by the room. Not a summary. A collective decision.
One question runs through everything we'll debate
"How do we unlock the true value of marketing?"
Two rounds  ·  Two dimensions of the same problem
The debates
TWO ROUNDS.
REAL DEBATES.

Each round opens with data from Marketing Pulse 2026, what Greek marketing leaders are actually reporting. Then it goes live. Speakers take opposing sides, the audience shapes the direction, and the Arena reaches a verdict.

Round
01
11:00 – 12:00
The Value Challenge
Cost center or growth driver? How do you prove marketing's worth?
The CEO expects growth. The CFO wants ROI. The CMO is caught between brand investment that takes time and performance metrics that need to move now. This round asks how marketing earns its seat at the table, and keeps it.
Brand vs PerformanceShort vs Long-term ROI
11:00
Break 1  ·  12:00–12:45
Parallel Sessions — choose one
Arena Lab · Workshop
The CFO Test
A structured knowledge workshop that turns the round's tension into a practical argument you can make to your CFO, tomorrow.
Open Tables
The conversation from Round 1
The Open Table topic will emerge directly from the debate. One table, one question the room decides together.
Round
02
13:15 – 14:15
The Capability Challenge
Do we have the resources and the people to deliver what business demands?
More channels, more data, more accountability, and teams that are stretched to the limit. The skills marketing needs today didn't exist five years ago, and AI is widening the gap faster than most organisations can respond. This round asks what it actually takes to build a marketing function that can deliver.
Resources vs AmbitionTalent vs TechnologyBuild vs Partner
13:15
Break 2  ·  14:15–15:00
Parallel Sessions — choose one
Arena Lab · Workshop
Build for What's Next
A structured knowledge workshop built around AI and capability.
Open Tables
The conversation from Round 2
The Open Table topic will emerge directly from the debate. One table, one question the room decides together.
TimeSessionType
10:00Arrival, welcome coffee & networkingSocial
10:30Opening: Welcome to the ArenaArena
11:00Round 1 — The Value ChallengeDebate
12:00Break 1 — Arena Lab: The CFO Test or Open Table (parallel)Lab / Workshop
12:45Lunch & networkingBreak
13:15Round 2 — The Capability ChallengeDebate
14:15Break 2 — Arena Lab: Build for What's Next or Open Table (parallel)Lab / Workshop
15:00The Final Round — What Needs to Change NowFinal
15:30Closing & networkingSocial
16:00End—
Who attends
THE ROOM
THAT MATTERS.

Marketing Arena is designed for senior marketing leaders, CMOs, Marketing Directors, and the business leaders who work alongside them. If you are navigating the real pressures of marketing in Greece today, this room is built for you.

The experience is deliberately designed to attract people who want to engage seriously, with the data, with the debates, and with each other. The quality of the conversation is what makes the day worth clearing your calendar for.

Expect to be challenged. Expect to challenge others. And expect to leave with something you can actually use.

  • CMOs & Marketing Directors
  • Senior Marketing Leaders
  • Business leaders connected to growth & strategy
  • Selected rising leaders
Speakers & contributors
VOICES IN
THE ARENA.
TBA
Speaker
Round 1 Debate
The Value Challenge
Confirming soon
TBA
Speaker
Round 1 Debate
The Value Challenge
Confirming soon
TBA
Speaker
Round 2 Debate
The Capability Challenge
Confirming soon
TBA
Speaker
Round 2 Debate
The Capability Challenge
Confirming soon
TBA
Speaker
Arena Lab / Open Table
Confirming soon
Confirming soon
TBA
Speaker
Arena Lab / Open Table
Confirming soon
Confirming soon

Speakers are confirmed on a rolling basis. Follow The Marketing Hub on LinkedIn for announcements.

Tickets & registration
YOUR SEAT
IN THE ROOM.

The event is on 30 June. Seats are limited. Don't wait.

Standard
Regular
€120

Full access to everything Marketing Arena has to offer. One day that will define how you plan the year ahead.

  • Full day access — all Arena Rounds
  • Arena Labs & Open Tables
  • Marketing Pulse 2026 report — prior to the event
  • Welcome coffee, lunch & breaks
  • Networking sessions
  • Post-event insights report
Register Now →
TMH & MLC Members
TMH & MLC Members
Free

Full access for The Marketing Hub & Marketing Leaders Club members.

  • Full day access — all Arena Rounds
  • Arena Labs & Open Tables
  • Marketing Pulse 2026 report — prior to the event
  • Welcome coffee, lunch & breaks
  • Networking sessions
  • Post-event insights report
Join TMH →

Questions? hello@themarketinghub.org

Partnership opportunities
BE PART OF
THE CONVERSATION.

Marketing Arena partners don't get a logo on a banner. They get a seat in the room, co-hosting debates, owning lab sessions, and building direct relationships with Greece's most senior marketing professionals.

We don't offer sponsorships. We build partnerships around real industry dialogue. Each partner plays a meaningful role in shaping the day, and the conversation that follows.

Arena Lead — Taken Arena Partner — Open Arena Supporter — Open
Our partners
ARENA
LEAD.
Accenture
About the organiser
THE MARKETING
HUB.

The Marketing Hub is a non-profit organisation with a single purpose, to unbox the true value of marketing. Through thought leadership, professional upskilling and meaningful events, TMH gives the Greek marketing community the tools, conversations, and connections to lead with confidence.

Marketing Arena is our newest initiative, a live, high-energy format where the industry's hardest questions get a proper hearing and an honest answer. Built for the leaders who want to shape what comes next, not just observe it.

TMH is a strategic partner of CIM, the Chartered Institute of Marketing, bringing internationally recognised standards and professional development to the Greek market.

Visit themarketinghub.org →
Marketing Pulse
Our industry research tracking the state of marketing in Greece. The annual study is the data behind every Arena debate. This year it also includes the CEO Perspective, a dedicated study on how Greek CEOs view marketing, growth, and business impact.
Marketing Leaders Club
An exclusive community for senior marketing leaders. Private events, peer conversations, and access to the thinking that doesn't always make it to the main stage.
The Marketing Hub Talks
Our vidcast series featuring honest conversations with Greece's most interesting marketing minds. Available on Youtube.
CIM Partnership
As a strategic partner of the Chartered Institute of Marketing, TMH connects Greek marketing professionals with internationally recognised qualifications and standards.
Mentoring Program
Connecting senior professionals with the next generation of marketing talent across Greece.
TMH Community
6,000+ marketers connected through events, content, and shared resources.

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